Celtic Football Club is delighted today to announce a fantastic new FIVE-YEAR partnership with Kellogg’s, one of the world’s leading cereal brands, as the company becomes the Club’s official Cereals and Breakfast Snacks partner.

This new agreement brings together two iconic institutions, with the new partnership seeing Celtic and Kellogg’s collaborate on a number of exciting community initiatives, generating positive outcomes for hundreds of people within Glasgow and beyond.

The Scottish Champions join European Champions, Manchester City and a host of top EFL clubs linking-up with Kellogg’s in this innovative new partnership.

More news on these exciting initiatives will follow in the coming weeks.

As well as being one of the first items on the breakfast tables of millions of households across the UK, the Kellogg’s brand will also be very visible to Celtic supporters visiting Celtic Park through a range of activations on matchday and in-stadia advertising.

Adrian Filby, Commercial Director of Celtic, said: “We are delighted to partner with Kellogg’s, an institution of such scale, stature and quality.

"We know that Kellogg’s, like Celtic, aims to make a positive difference to the lives of people within its wider communities, and through some exciting programmes we will join forces to add real benefit and support to the lives of so many.”

Helen Potter, Cereal Brands Marketing Lead, Kellanova UK, the company which owns Kellogg’s, said: “It’s been our great privilege to be on the breakfast tables of people in Scotland for more than one hundred years, so it’s only right we should be joining up with the Scottish Champions.

"Both Kellogg’s and Celtic are brands at the heart of their communities and this is the start of a great partnership.”

Celtic agrees a new five-year partnership with Kellogg’s